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Category: Business

January 30, 2024
How To Target Your Perfect Customer

When you run a business, you need to find your perfect customer if you want to be successful. That doesn’t mean just one specific customer whom you need to focus on; it means one type of customer (although ideally, that’s actually going to be a lot of individual people!) who you can target with your business, your products, and everything else you do to ensure they become not just customers, but long-term, loyal ones.

October 3, 2023
How To Secure Your Business From Cyber Attacks

Image credit Cybercrime has become more popular, with data breaches harming many people in 2021 and 2022. But it doesn’t end here! The number of cases will reach 15.4 million by the end of 2023. It’s no news that cyber attacks can devastate businesses in many ways, and some never bounce back. This explains why firms are beginning to accept the need to boost cyber security measures. If you want to protect your establishment from digital criminals, these tips are what you need.