gitwe’ll explore some effective ways to avoid common mistakes and enhance your reputation.
Employee profiles, activity and background information
Monitoring employee behavior online and managing access to background information should be a priority for employers. As the boss of a company, it’s essential to understand the potential impact of your employees’ online image. Encourage employees to set privacy controls on social media and delete inappropriate or ill-advised posts and explore services to remove mugshots if charges have been dropped or dismissed. Implement policies to reduce the risk of negative stories in the press and discourage employees from being friends with clients on social media. It is best to use policies to issue clear guidelines and to ensure that all team members are aware of the rules.
High-quality content and search engine ranking
Consumers today depend heavily on search engines and social media to find businesses, locate products and choose service providers. You can enhance your reputation and create positive impressions by producing and sharing high-quality content that ranks highly. This will make your company more visible and accessible online, but crucially, it will also build consumer trust and confidence.
Verified reviews and client testimonials
Did you know that more than 90% of us now check reviews before making a purchase or contacting a business and more than 80% of people trust online reviews as much as recommendations from friends and family? If you have a large number of positive reviews online, consumers are more likely to buy from you. Verified reviews and client testimonials can enhance trust and make your business stand out among competitors. Encourage customers to leave feedback, resolve problems promptly and use reviews to gather ideas and suggestions and identify and address weaknesses.
Engagement and contact
Consumers today judge brands and businesses by the service they provide as well as the quality or price of a product. The way you interact with clients online can make a huge difference to customer perception and experience. Provide training for your employees, make sure you have responsive customer support options available, for example, live chat, and keep in touch with clients. You can use social media platforms and apps, your website blog and personalized emails to build strong relationships and improve brand image.
In the age of online reviews, viral posts and 24-hour news, it has never been more important to protect and enhance your online reputation. As a business owner, it’s wise to use policies and guidelines to encourage employees to maintain a professional reputation online, to prioritize customer service to earn excellent reviews and to build trust and confidence by creating and sharing high-quality content. Share reviews and testimonials and communicate and engage with your customers.