The online world is flooded with content. From Memes to advertisements and millions of blogs per minute; the moment that you come online, you’re drowning.
The one thing that is retaining people’s attention is video content.
Since 2020, the marketing world has been dominated by short videos. Informative reels, dramatic introductions, and funny snippets dominate newsfeeds and have come to inform much of the digital world that you see today.
Video content is an estimated 1200% more effective than imagery, with an impressive 84% conversion rate from informative explainer videos. Despite its evident presence and domination, many companies are still missing out on the opportunity that video offers.
When considering incorporating video content into your strategy, start with the following:
Look into All Platforms
The number of platforms that exist for video alone is constantly increasing. This is where your research begins.
Looking into the style of videos that are created for the likes of Snapchat or TikTok will give you great knowledge of what is trending on the market. Similarly, by researching posting videos on OnlyFans, you’ll learn a lot about the influencer market and what is making money.
Acquiring as much information as possible to understand the power and nature of successful videos will quickly give you an idea of the social media content that works, and more importantly what doesn’t.
Quality over Quantity
Contrary to what you might expect, the quality of a video doesn’t always affect viewings. However, for the sake of your company’s reputation, you should always choose high-resolution content.
For a video to be successful, you have to focus on the length and the content. A video has to hold a viewer’s attention and deliver the message quickly. Videos with the highest viewings across social media platforms average at just 90 seconds.
Whether you want to advertise, offer a sneak peek or tell a joke; you have to make it active, punchy, and clever to retain and gain that all-important engagement.
Abandoned social media accounts are guaranteed to fail.
If you want to incorporate video into your marketing, you have to do it frequently.
Social media algorithms are tailored to recognize those that use their accounts often. When you make a post, take time to reply to comments and messages that you receive around your content. The more you interact, the more people will see your content, and respond.
Social media profiles are made to be sociable!
Join the hype with video content to see your engagement rates boost. Do your research, find what works for you and you’ll soon find your way onto your follower’s feeds. With quick, quality snippets, you’ll find the leverage and creativity to deliver your message well.