5 Practical Marketing Ideas To Boost An Offline Business
There’s no denying that setting up an online business is relatively easy to establish and simple to market. However, there will always be a need for offline businesses - especially ones where certain products and services cannot easily get delivered through the Internet.
You’re likely reading this article today because you have an offline business - or you are about to launch one - but you want to keep your marketing efforts on point.
The trouble is that you’re unsure of the most effective ways to promote your offline business. After all: you want the best ROI with the least possible costs! Take a look at the following five examples to give you a head start on your mission:
1. Collaborate With Other Local Offline Brands
The first thing to do is remember that you aren’t the only business in your town. You might not think it, but your offline brand could work with others in your area for mutually beneficial results.
For example, you and another local business could offer a package deal based on specific products and services that both brands can combine - resulting in higher sales for both businesses.
Of course, it makes sense to only partner with brands that won’t directly compete with you!
2. Sell Tech To Enhance The Buying Experience
It’s easy to assume that this handy offline marketing guide only applies to retail stores. But, it applies to all non-Internet businesses.
For example, if you operate a gym, you’ll likely sell products like energy drinks and nutritional supplements to help your clients with their fitness goals. Many of your clients will also likely use wearable technology like smartwatches.
An idea might be to offer customizable tech and accessories, such as smartwatches with customizable Garmin watch faces, to clients that have yet to embrace the digital age as part of their fitness journeys.
3. Create A Google Business Profile
Did you know that many people new to your brand don’t discover it by simply walking past your premises? Many individuals discover such businesses via Google searches.
You might think that the way to help your brand in that respect is by having a website, and while that’s always a good idea, you must always create a Google Business profile for your offline brand.
That way, your business will appear as part of map-based search results for mobile and desktop users alike.
4. Offer In-Store Incentives
You should think of compelling reasons to make your customers return to your offline business. For instance, you could offer incentives like reusable tote bags with your branding on it, or discounts on future shopping trips to your store.
The Internet is awash with such incentive ideas that will work well for your business.
5. Create Themed Events In Your Store
Lastly, consider creating some themed events at your retail store to draw in new and existing customers. If you run a bookstore, you could invite well-known authors to it for a book-signing session and promote such events in the local and regional press.