Low-Hanging Fruit: Easy Ways To Improve A Website

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Making the best website for your business is never an easy task. While there are plenty of resources out there that can help you with this, most people simply don’t have the experience to take something like this on. This leaves a lot of companies to deal with websites that simply don’t meet their standards. To help you out with this, this article will be exploring four of the easiest ways to improve your website, focusing on keeping spending to a minimum.

Performance

Website performance will impact a lot of different things. People won’t visit you when your website loads very slowly, and search engines like Google will give you less priority if your site is poorly optimised. Caching, file minification and image compression are all big parts of this, and you can use tools like Google Lighthouse to scan your website and get feedback about its performance. This will make it much easier for you to see what needs to be improved.

Style & Appearance

The look and feel of a website are crucial when you’re trying to draw people in. Nothing stands out more than an unprofessional design, and this is exactly what you want to avoid when you’re building your website. Using companies like WEBX360 can be a great way to overcome this, giving you the chance to work with someone who is already skilled in the field of web design. This is often much better than using a DIY system to build your own website.

Function

The functionality of your website is another crucial area that can impact how many users will stick around on it. It’s becoming increasingly common to see dynamic content on websites, and some even include tools that make their customers’ lives easier. For example, clothing stores often have size calculators that make up for the differences between brands. This sort of feature isn’t too hard to add to a modern site, with systems like WordPress coming with loads of plugins that make the whole thing easier.

SEO

SEO has long been a crucial part of web design, as this is the set of practices that can be used to get your website into the top spots on sites like Google. Performing SEO work on your own site is usually a bad idea. This field is incredibly comp[licated, and it can take many years to master it, making it worth looking for a professional with the skills to help you out with it. Just a couple of months of pro SEO can be enough to give you the tools you need to maintain your position and continue to improve your business.

With all of this in mind, you should be feeling ready to take on the challenge of improving your website. This sort of work is easier than you might expect, with a lot of people looking for ways to move forwards with this side of their business, and plenty of resources on the market to help out.

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