Today, when I am exploring Reddit, I notice something interesting. It’s saying Google releases official ‘Native Lazyload’ plugin for WordPress. I follow the link and land on the plugin page there.
The developer of the plugin is Google
Yes. I confirmed there. One of the developers of the plugin is Google itself. The plugin is legit. Guess, it’s worth to test.
The test before installing the plugin
Here’s the test result from Google’s PageSpeed insight, before I install and activate the plugin
The test after installing the plugin
And here’s the test result from the same Google’s PageSpeed insight, after I install and activate it.
As you can see. There’s an improvement though it’s not significant for mobile users. But, it’s significantly improving for desktop users. Since most of my blog’s readers are using desktop, I think I am going to continue using this plugin.
What does it do?
In short, it will make all your images and iframes in post content to load lazily. However, this will happen when your reader’s browser is supporting the loading attribute.
Will it help SEO?
Though I can’t confirm there’s a direct correlation with SEO, I believe it will help, indirectly. How?
Remember that Google loves fast loading site. The faster your blog or site’s loading time, the better of your chance of getting Google’s attention.
Because this plugin is coming from Google itself, and its purpose is making the WordPress powered sites to load all images lazily, I am sure installing this plugin will help the SEO for your blog or site.
Should you install?
It depends on many factors. For the first step, you may take a look at your analytics. Take a look at what browser do your audience use most?
If most of them are using Google Chrome, I think it’s worth to install and observe this plugin. Otherwise, your website won’t get significant benefits.
Whether or not you decide to install this plugin, in my opinion, I believe someday, some people or Google will try to get this integrating into WordPress core. There’s already a discussion about it here: https://core.trac.wordpress.org/ticket/44427.
I agree this can be a part of WordPress core. That way, I don’t need to install it as a plugin. My reasons are similar like the ones on that discussion page.
Because Google is behind the plugin, I am sure that other major browsers will support the loading attribute soon. When it happened, there’s no way this plugin can’t be a part of WordPress core. Otherwise, there will be no standard and stable way for WordPress site owners to use the lazy loading’s native browser feature.
What do you think?